Mail Factory 2.5
June, 2007
By: Harry {doc} Babad
 BeLight Software, Ltd
PO Box 47
65005, Odessa
Ukraine
http://www.belightsoft.com/products/mailfactory/overview.php
$40 USD for the download with an added $9 USD S/H or the physical product, a CD; Academic Price $28 USD
Released: February 8, 2007
Requirements: Mac OS 10.2 or later; Universal binary; 50 MB Hard Drive Space; Printer.
Strengths: An absolutely easy to learn labeling application suitable
for creating addresses or sheets of labels. Importing addresses, a problems with version 1.x, have
been corrected, enhancing its usefulness and flexibility.
Weaknesses: Nothing worth mentioning here upfront.
Previous Reviews: Reviewed by Harry {doc} Babad and Ted Bade
For a demo of this product: http://www.belightsoft.com/download/download.php
Copyright Notice: Product and company names and logos in this review
may be registered trademarks of their respective companies.
The software was tested on a 1 GHz dual processor PowerPC G4 Macintosh with 2 GB DDR SDRAM running under OS X 10.4.9.
Introduction
When Ted and I previously reviewed this product, it had two primary weaknesses. First, it
only accessed collected addresses from supported sources, the number of address containing programs
supported were quite limited at the time. Second, there were some problems with address appearances.
Since that time, I’ve continued creating addresses (envelopes) and labels using a
combination of MS Word (yuck) and the using address containing databases created in my Dymo LabelWriter
330 Turbo software. For other less often used addresses information, I could get that information from
contact databases created in FileMaker Pro 6 [FMP.] Right now I have individual databases for professional
contacts, suppliers of stuff, customers for our crafts business, and friends and family. — I’m
going to get relational with FMP 8, real soon and get rid of record duplications.
My testing of Mail Factory differed from that reported by other reviewers. I neither use
Apple’s mail (email application) or address book; nor the Microsoft’s products (Outlook or
Entourage) I could test the products automatic access to these programs. Aside from my use of FMP, I also
store email addresses and website information, in my familiar but long-in-tooth, Eudora eMail client. I
seldom fill in the other contact address information in Eudora, because my databases are easier to search
than Eudora.
As a result, extracting address for use in Mail Factory must work with FMP, if not, it
would remain relatively useless to me, as was version 1.1.
Suggestion, to avoid data entry errors, most of my address input tasks are simplified, by
using the CardIris, a business card scanner. I am a two finger dyslexic typist; so try to avoid a bad case
of GIGO - http://www.maccompanion.com/archives/April2006/Software/CardIris3.htm/.
Having recently reviewed and been well pleased with the other Belight products,
http://www.maccompanion.com/documents/freeissues/2007/April2007.pdf, I felt it was time to
recheck Mail Factory.
Its ability, in version 2.5, to extract address information from FileMaker Pro (wonderful)
and Eudora (okay) makes an enormous difference in the product’s usefulness to me. In addition, its
generic ability to import Tab-delimited text, which most Personal Information Managers [PIMs] can output
their contents, should be important to other users who’ve waited for a more flexible product.
I have often wished, as you might have, that MS Word, the Apple or Microsoft’s address
books and mail client features had better means for customizing and printing envelopes and labels. That’s
why I was eager to re-review the product. I’m glad I did.
Product Overview
“Mail Factory is a Mac OS X software for designing and printing envelopes, post cards,
address and shipping labels on your Macintosh. It conforms to postal guidelines, prints USA, Canada and UK
mailing barcodes and includes special mailing features, like automatic address formatting.
Mail Factory lets you create custom label and envelope layouts—by dragging address
elements, images, and more onto your chosen label or envelope—and then print them out using contacts
from OS X’s Address Book, Entourage, Eudora, or a number of other contact databases. You can also
use one of the included templates for pretty much any label or envelope printer, or let Mail Factory’s
Assistant walk you through the process of creating your own format and style.”
Getting Started
Installation was traditionally simple, double-click the downloaded .dmg file. Then, double-click
the Mail Factory installer icon in window that appears. Follow the installer instructions.
There are even uninstalling instructions in the ReadMe file. Okay, a confession, I used the
version of Mail Factory that came with the Printfolio suite I reviewed last month, but it’s identical
to the stand-alone product. Indeed, I had Version 2.4 on my hard disk, now deleted, but had never worked with it.
Click on the application, Mail Factory opens directly into its Assistant window — it
helps you create labels or envelopes. One nice thing about Belight’s software — there are no
preferences to adjust or personalize. That’s one less decision to make, wonderful.
You’ll note that there is a vast selection of available
label formats from manufacturers (e.g., Avery, Decadry, DYMO, MACO, Xerox). Should you want to address an
envelope, available formats include the more standard U.S., European, and Japanese sizes and configurations
as well as many specialty formats for greeting cards or post cards.
Features & Functions (Annotated from the publishers website)
Address/Label Assistant — Once you choose your label or envelope, the Assistant
guides you through the design process. After choosing your address layout, you can manually enter the address
or import it from Apple's Address Book. Entourage, Eudora, FileMaker Pro, MS Excel, Now Contact, vCards, or
tab-delimited text files. Ill be discussion address data import into Mail Factory later in this review.
Mail Merge — You can quickly print single envelopes and labels, or batch-print
addresses from OS X Address Book, Entourage, Eudora, Now Contact, MS Excel, FileMaker, vCards or tab-delimited
text files. Use the built-in storages of recipients' and senders' addresses to edit and store mailing lists.
Advanced Mailing — Mail Factory prints USPS POSTNET, Canada Post and Royal
Mail barcodes on labels and envelopes to help expedite delivery, and correctly formats addresses for more
than 50 countries. It contains 15 address templates (corporate, personal and extended ones) that simplify
the process of address creation. Its unique address recognition feature allows you to paste an address as
text from other applications — Mail Factory automatically formats it to the required postal standards
and applies the barcode.
The tests I tried worked. Addresses and labels I created needed a minimum of format tweaking.
Unlike version 1.1, almost all text material formatted correctly.
Flexible Printing — Mail Factory supports
labels from most popular companies, including Avery, APLI, A–One, prints on DYMO (LabelWriter–series),
Seiko (SLP–series) and Brother (QL–series) printers. Mail Factory can let you fine-tune the
output to make up for variations in different printers' paper-feed and it is completely compatible with
Dymo's LabelWriters.
Such advanced merge printing functionality is reportedly perfect for mass mailings.
I
tested the product with my Dymo Printer in single label mode and on envelopes fed directly to my printer. I
have only short address lists, with limited mail merge needs. Therefore, I did not test this feature. In lieu
of mail merge a manual cut and paste works fine for merging a dozen or two recipients. I also printed a set
of address labels on my HP printer. All worked fine. In addition, MS Word’s awkward merge mode spoiled
my taste for doing mail merges, a bad taste I’ve never recovered from.
The convenient print dialog in Mail Factory lets you make occasional final editing changes
to the chosen labels and envelopes. Of course it will also let you see which labels will be printed. Also, you
can choose the position of the next available label, on a sheet that you're printing to, so you can re-use
partially used label sheets.
This worked better than a comparable feature in MS Word and was easier to use.
Label/Address Design Tools — Add personalized,
corporate look to your mailings with dozens of ready-made designs. You can also insert custom images with your
company logo or other graphics, apply masks and control transparency. More than 800 clip art images, collection
of postcard designs and 100 unique masks are included. One thoughtful feature is the separate clip art library
of all those special handling labels like “Magnetic Media” or “Fragile-Hand Stamp”
that you so often need but never seem to have at hand. Furthermore, the fact the Mail Factory graphic interface
was virtually identical to that in Business Card Composer, helped me to become instantly comfortable with designing
labels and address with graphic elements.
The tools and Inspector windows offer the level of control and convenience that is common to
the other Belight programs. You will rarely find a need to sift through the menu bar lists for a command or feature.
Once you get acquainted with the software’s design features, you’ll wonder why other developers
insist on forcing complex graphics interfaces on the hapless user.
What I especially like about the product was that I’d become familiar with the Belight
Software design interface by using Business Card Composer, Swift Publisher, and Disc Cover
so I had no essentially no learning curve to become comfortable with Mail Factory. To those of you new to the
Belight products, what can I tell you? The design features are easy to use, and if on occasion you get stuck,
the well written and easy to understand Help menu is just a click away.
Getting Ready To Test Mail Factory
Okay, I’ve admitted that I don’t use many of the sources need to automate the
performance of Mail Factory. I decided to work with both Eudora and FileMaker Pro, after all that’s all
I had. (My Apple address book contains only six or seven entries; three are variants of my business’ addresses).
Eudora — As part of this review, I dumped some address information,
yes tediously field-by-field from my Dymo Address lists, into my Eudora address book. It was about time to add
such information, at least for my frequently used contacts. That Eudora associated list became one test set.
Alas when I imported the Eudora address book into Mail Factory, it was all there. Several dozen sets of compete
address and hundred of blanks (just folks names) or incomplete entries. But I knew that was going to happen.
The Address Book Access Thing From FileMaker Pro — Since most my addresses are in
FMP databases, as noted earlier, I had two choices — Export/import tab delimited addresses or export
addresses directly from FMP. I ended up creating two alternative test sets, from my 3,000 records FMP professional
contacts database. They turned out to be identical.
By using FMP’s export feature, extracting only address related information from my database
I was able to import information into Mail Factory and to easily map it. During the process of using FMP’s
export (to tab-text) feature, I ignored the information in the FMP database about folks emails, websites, wife
and children's names, birth dates — you know the rest of the PIM stuff.
Tab Delimited Text — Use this format when exporting from FMP or a PIM, and then
import them into Mail Factory. Specifically, in FMP you select the fields you want exported.
| Title/Salutation |
Name_First
|
Middle Initial (Optional)
|
| Name_Last
|
Affiliation
|
Street Address
|
| Street Address_2 (In Principal)
|
City
|
State
|
| Zip
|
Country
|
|
Such address parts need to be in the correct order to simplify mapping the imported
records to the Mail Factory. Since you can export a selected part (found set) or all of a FMP database
to a tab-text file this is a good way to get started. Doing so is an initial, minor, hassle, but was
easy to do. Indeed, exporting addresses is better than cutting and pasting them individually each time
you want use an address in Mail Factory. By the way, if your database was configured to keep the
city-state-zip information as one field, you’ll need to create a custom address template. If you,
in days gone my have a mixed set of data, you need to fix each individual address that contains a
combined city-state-zip as you need it.
Despite my rapid success with exporting tabbed-text from FileMaker Pro, exporting addresses
directly to Mail Factory was more trouble. I used my 3000 items professional contacts database for testing.
My problems were based on the structure of the databases I created. My contacts databases, whose initial
content was created on my first Macintosh, have evolved, perhaps mutated, into my current FMP contact databases.
Direct Export From File Maker Pro — For the second test of FMP address
data, I worked entirely within Mail Factory. I used the program itself to extract the FMP address
containing information.
None of the problems in using FMP as a source of Mail Factory addresses, described below,
were caused by problems created by the Mail Factory interface. They were due entirely to the pedigree and
organization of my databases, which had evolved over my years of using a Macintosh to store address information.
I’ll detail those FMP export problems and their solution in my June Tips column.
Never the less, I could have saved my self an hour of trial and error importing FMP addresses
by seeking help. I should have checked Mail Factories Help, then and there, the folks at Belight are conscientious
about writing good help files. But I didn’t, I tried to tough it out. If I’d checked I would have
found in the Help files, an item called — Mail Factory Help > Integration with Third-Party
Databases and Contact Managers > Importing Data from a FileMaker Database. For most folks, these
instructions would have done the job.
“You
will need to associate the fields in your source file with the fields in Mail Factory address panel. Look at the
fields in the Contact Data column, and, opposite the fields you need imported, click on the
corresponding cell in the Map To column. A pop-up list will appear. In the list, choose
the appropriate field name. For instance, if the first cell in Contact Data column contains
"Peter," choose "First Name" in the corresponding Map To cell.
“You don't need to map each and every field. For instance, if your FileMaker database contains
phone numbers, and you don't need them in Mail Factory, just leave the corresponding cells in the
Map To column blank.”
In reality, the way my data views in FMP were configured, during my fist attempt at data extraction,
I sucked in the whole record (say PIM please). That information from my existing, more complex data views (full
PIM information) made it frustratingly difficult to map only address-associated data.
My FMP
databases are an accumulation of contacts exported from MS File, and AppleWorks. They also represent countless
database formate revisions, some which were created on my SE-30.
Finally, they are an accumulation of what, often partial, information I had the time, not the full sets of
contact information I get when I scan business cards.
I knew I had to find a better way.
Therefore I eventually created a new view (report) in my professional contacts database that
focused only on address list attributes. That greatly facilitated the direct export process.
Mail Factory gleans information from whichever report (view) you’ve last used in the
database. (This observation in not in the otherwise excellent documentation.)
It turned out that by using a (report form) focused solely on address list information, ordered
appropriately, mapping the information to Mail Factory was indeed simple
Address
Extraction from FMP — Use FMP’s Export Features.
Dealing With Other Address Data Sources — An addition feature of the product
is its ability to deal with non-address addresses. If your address source is a web page or eMail, the
software’s “Paste as Address” option will intelligently parse your clipboard’s
contents and insert them into the appropriate address field.
Is all of this worth the trouble? Yes. Once you make the commitment to one of the supported
address books or extracting addresses from a database e.g., Eudora or FMP), mailing with Mail Factory moves
much faster and beat the heck out of the alternatives
Okay, I’ve the best set of address data I could acquire imported into Mail Factory,
What’s next? Obviously I could now get onto the business of creating envelopes and labels.
Working With Envelopes or Labels
Creating An Envelope — Open Mail Factory and you see the Assistant, ready to
create labels or envelopes for you. We’ll start with envelopes, although I alternate between printing
labels and printing addressed envelopes. Its left hand window shows a long list of envelope names and sizes. A
preview pane at the right shows the relative sizes of the envelopes as you select (click) between them. Now,
since I only use to US No.10 business envelopes or more rarely to a #6 envelope size for bills and letters to
friends. My LabelWriter is loaded transparent labels that I use for holiday or greetings cards or larger envelopes
– envelopes I don’t want to push through my color laser HP printer. The other envelope sizes are of
little interest to me, but they’re available when needed.
I did not do much with the ability to add graphics to my envelopes. I did a test or three
using the design window to add clip-art, photos, or other designs a test #10 envelope. Since I’m not
into personalizing envelopes, not even with my business’ logos, but you may like it. You can even
use downloaded images from Google, if you like, personalizing your envelopes. By transferring the image to
your word processor, you can even create a stationary set, but this is easier to do in Belight’s
Swift Publisher.
Creating a Label Sheet — The capability to create label sheets from your
address lists allows you to avoid having to feed envelopes though your printer. To do so, you will need to
Mail Factory’s label assistant. The Assistant’s list of included label sheets is impressive,
and included the Avery address label stock I use. If I had not had a Mail Factory supplied template available.
I could have created a custom label layout to fit the labels I had. That's cheaper than buying new labels and
tastier than printing off center or poorly spaced labels. The tools are there, except for a ruler, which
you’ll need to provide the label assist the needed label dimensions. Fingers work too, so you can
count the number of labels on a sheet.
A Kudo – Mailing Tips to Save You Time and Money
Postal service in the USA and some other countries uses special equipment that sorts mail
automatically and helps to deliver mail faster and more accurately (and sometimes at less cost). To qualify
for automated processing, your mail must be prepared properly. Check out the Postal Guidelines in
Mail Factory’s help.
Minor Discomforts
Street Address_2 and Other Glitches — Many of the business addresses I use
require a two line street address. I could not, in the time I had available for review and testing, figure
out how to add the second street address line. It is likely, based on my reading of the Mail Factory help
files, that I need to create a custom template with two address lines, sometimes soon. Real soon.
The “comma” Inc. Problem — Many of my address in FMP lists
the affiliates as the So-and-So Company, Inc. The Mail Factory import process treated anything following the
comma as a separate data “field” separator. I’m not sure I can resolve this issue,
except on a case-by-case basis. To do so would require manually adding the word “Inc.” to each
address to which it applied. Alternatively, my solution, ignore the absence of “Inc.” —
Again not a Mail Factory Problem.
To Zoom or Target — Zooming, in contact view, to tune an address on an
envelope, does not focus on the selected field (Sender or Addressee). It would be nice to zoom to the spot
I want to fix, having previously selected it.
Conclusion
Mail Factory from BeLight Software is an excellently crafted program that produces great
looking labels and envelopes with a minimum of effort. Its interface, like the other programs in the Printfolio
suite, is clean and intuitive. The software’s rich and varied features are conveniently accessible
but never obtrusive.
My testing showed, the program was solid and stable. Perhaps due to the import problems
caused by my FMP databases, I did not notice any rough edges in the interface or gotcha’s that
interfered with its use. (There’s a bit of that in other reviewers’ comments, but I found
nothing in such Google posted reviews worthy of repeating.) For a change, I have no serious suggestions for
improvements to this product.
BeLight has been shipping regular updates for all of its products, responding to user feedback
and an evolving Macintosh operating system. They continue to add, an impressive array of new features with
each release. Compare the features and limitations of version 1.1 to 2.5, a quantum leap of enhancements over
a period of a bit more than a year. So now when I want to print an envelope, I click on Mail Factory, select
the address and do so. Alternatively, if the address has not been entered into the Mail Factory database, I
manually add it. Then it’s available for future use.

Recommendation
My editor insists I answer the following question. “What you’d suggest a friend
consider before spending hard-earned cash on this product. If you are tired of struggling with the paltry
address features in MS Word, or Apples address and mail utilities, order this product.
Unless your address collections are as dispersed and messed up as mine, you’ll get instant
gratification. Despite all the initial problems, I had importing my FMP address collection into Mail Factory;
it was well with the effort. Now if I want to write a letter to Dr. XXX at MIT, a contact I made in 1974, I’m
a click or two away from an addressed envelope. [Yes I checked the Internet; he’s been prompted but is
still on the faculty?]
This program has a lasting place on my hard drive; let it be so for you,
Doc
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